Amazon Using Semantic URLs? Or… Not.

So, I was on Amazon this weekend. I was looking at an item and noticed the URL had more than a whole bunch of meaningless letters and numbers. A URL actually was looking like this! (line breaks are mine)

http://www.amazon.com/Bulletproof-Ajax-Voices-That-Matter/
dp/0321472667/sr=8-1/qid=1163432376/ref=sr_1_1/
002-5462670-3965612?ie=UTF8&s=books

I was like… wow! The title’s actually in there! The rest of the URL is probably some sort of session-related junk. I bet you can type the below URL in and go right to the page, right?

http://www.amazon.com/Bulletproof-Ajax-Voices-That-Matter/

AAAAAANNNNTTTT! Wrong. Man, they *almost* had it…

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