A while back I mentioned that I was kickstarting the initiative to start a corporate blog for my company, Aptima. There are a few reasons why I haven’t posted here in a while, but one of them is that every spare moment over the last couple of weeks I have spent designing and implementing the blog for my company.
Well, today I launched the blog internally on our secure server. It was a very fast development process for a few reasons—the biggest being that I didn’t have a budget for it, so I did it on my own time. I consider it my Christmas gift to the company.
We even had a bit of a contest to name the blog. Luckily, I was still allowed to take part. My lone submission ended up winning: CogBlog. We have a large number of Cognitive Scientists at Aptima, so it seemed to be a good fit.
So, what are some notes on the development so far?:
- Multiple Authors: We will have quite a few folks contributing to the blog, and I wanted each blogger to have an identity. One design decision I made right away that seemed to help this was adding a thumbnail photo for each blogger. Also, each author will have an archive page that will also contain a short bio.
- Excerpt vs. Full Content: On the home page I’m showing just an excerpt of each article. Why? Since we have many bloggers, there is bound to be many different topics on the front page (more so than if it was just one blogger). So, for that reason not every reader will be interested in every topic. Just posting the excerpt will allow readers to see more posts than just the most recent.
- Popular Posts: I found and installed Alex King’s excellent Popularity Contest plugin. It uses an algorithm to calculate the most popular posts based on views, comments, trackbacks, etc. Should be interesting to see how this plays out over time.
Also, (of course) the blog is done with 100% standards. I’ll be looking out for places to add Microformats, but I’m not seeing any obvious choices yet.
More to come as we inch closer to launch. We’re anticipating sending the blog live sometime in January. So, stay tuned. I’ll post more info here.