Jennifer Jones Interviews The Legend

I’ve been getting into Jennifer Jones’ (of Podtech) Marketing Voices podcast. Recently she interviewed the legend himself: Guy Kawasaki. I first read about Guy as a late-teens Apple-obsessed design student. He essentially was the first corporate evangelist. In fact, on my very first resumes out of school, I would use the word “evangelism” when describing my sweet gig as an Apple Campus Representative at UMass Dartmouth. That always generated a couple questions, since folks had not yet associated the word “evangelism” with technology. Apparently, those folks were not Mac users.

Guy is as pleasant as ever. I have to admit, I have not been keeping up on his blog (not that I’ve been keeping up on too many blogs lately). He made a few great points about how marketing is changing, especially when marketers are trying to reach young people. This is the Tivo and YouTube generation. Traditional advertising is just not reaching them. A key point he made is that a teenage is far more apt to buy a watch because Jack Bauer was wearing it on 24 than if an ad for the same watch was shoved down their throat.

Two fun moments were when some strange squeaking noise (that sounded like a chimp) overtook the podcast. Jones’ asked “what was that?” Unfortunately, we never found out. Another highlight was Guy cutting out for a second to tell is son that he can’t practice piano while he’s recording a show. :)

A couple other recent shows of note from Jennifer include interviews of her new Podtech colleague Jeremiah Owyang and blogging guru Seth Godin.


  1. On February 1st, 2007 at 7:37 am jennifer jones said:

    Adam, Hi and thanks for listening to Marketing Voices. The bird-like chirping you hear in the background is actually one of Guy’s kids joking around by the front door as he walks in the house. We were sitting in Guy’s living room and they did not know we were podcasting. I should have mentioned it but we got into something else.

  2. On February 1st, 2007 at 10:53 pm Adam Darowski said:

    Hey Jennifer. It’s all good. Nothing like a good little bit of mystery during a podcast. I very much enjoyed it!