I’ve been getting into Jennifer Jones’ (of Podtech) Marketing Voices podcast. Recently she interviewed the legend himself: Guy Kawasaki. I first read about Guy as a late-teens Apple-obsessed design student. He essentially was the first corporate evangelist. In fact, on my very first resumes out of school, I would use the word “evangelism” when describing my sweet gig as an Apple Campus Representative at UMass Dartmouth. That always generated a couple questions, since folks had not yet associated the word “evangelism” with technology. Apparently, those folks were not Mac users.
Guy is as pleasant as ever. I have to admit, I have not been keeping up on his blog (not that I’ve been keeping up on too many blogs lately). He made a few great points about how marketing is changing, especially when marketers are trying to reach young people. This is the Tivo and YouTube generation. Traditional advertising is just not reaching them. A key point he made is that a teenage is far more apt to buy a watch because Jack Bauer was wearing it on 24 than if an ad for the same watch was shoved down their throat.
Two fun moments were when some strange squeaking noise (that sounded like a chimp) overtook the podcast. Jones’ asked “what was that?” Unfortunately, we never found out. Another highlight was Guy cutting out for a second to tell is son that he can’t practice piano while he’s recording a show.