Not too many thoughts going into this panel. Not a “can’t miss” panel, but interested to hear some other perspectives.
- Tom Markiewicz, EvolvePoint (Moderator)
- Emily Chang, Ideacodes, ehub.com
- Bill Flitter, Pheedo Inc
- John Jantsch, Duct Tape Marketing
- Greg Reinacker, NewsGator Technologies Inc
How talk about RSS?
- Everyone wants to deliver information to their customer/audience faster.
- Direct stream, whether they know it or not
- Benefit for users, efficiency for company
- What result do you want? Don’t even call it by name. Find out what they want and tailor solution.
- Need to show ROI – how do you leverage it?
How fast is RSS moving into the mainstream? Is the adoption rate there?
- Growth rate is still accelerating.
- IE7 is first exposure for hundreds of millions.
- Does adoption rate matter? There is a sector that want info this way.
- We all get info in lots of different ways, might as well enable it.
- Going towards mainstream, but not there yet.
- Huge spike when Google Reader and some Microsoft products were launched
What about the term? Is RSS something the average user needs to know? Will it be like POP/IMAP? Nobody cares about that. RSS vs. Atom, wil it be called news feeds, feeds, etc.?
- We’ll need the term far less when it becomes better integrated with our tools
- It’s not “RSS”, it’s “subscribing to content”
- Email changed our lives, search changed our lives. Subscribing to content is next.
- The content comes to us.
- Nobody knows what SMTP is, but they use it. RSS will be like that.
- It’s a part under the hood that makes the car run.
- Not just for subscribers anymore: It’s for moving the data from site to site
- How do we measure use of this information?
- RSS can be an API for anyone’s web site
How are companies using RSS for marketing?
- Don’t even have to have a feed on your site to use RSS for marketing
- There’s a cloud of content out there
- Be the people that host the conversation
- RSS for news feeds, RSS as PR
- Product updates
- Fast and direct information
- Job listings
- Marketing surveys
- Irresponsible to not have this content available
- Anything you do with marketing, you need to measure it.
- Track your competition
- You can know instantly if someone is or isn’t writing about you
- RSS for better search results
- Still important to tell people how to subscribe to feeds
- Start article with company name, make sure that when it is syndicated you at least have that bit of branding.
- Don’t get too crazy formatting content in your feeds. It’s going to be viewed on a ton of different devices.
- Don’t post content just to have new content. Too many sites have one nugget and a bunch of crap every week
- Write down notes on things throughout the day (advice given, info found on sites). You’ll have a backlog of things to write about.
- Instead of RSS, say (for example, a recipe site) “get a daily recipe straight to your inbox or reader”