SXSWi: Using RSS for Marketing

Not too many thoughts going into this panel. Not a “can’t miss” panel, but interested to hear some other perspectives.


How talk about RSS?

How fast is RSS moving into the mainstream? Is the adoption rate there?

What about the term? Is RSS something the average user needs to know? Will it be like POP/IMAP? Nobody cares about that. RSS vs. Atom, wil it be called news feeds, feeds, etc.?

How are companies using RSS for marketing?

Some tips:


  1. On March 21st, 2007 at 10:03 am Tom Markiewicz said:

    Thanks for attending our panel!

  2. On March 21st, 2007 at 10:36 am Tom Markiewicz » SXSW: Using RSS for Marketing said:

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  3. On April 29th, 2007 at 1:44 pm SXSW notes: Using RSS For Marketing « Innovation Cloud said:

    [...] This is the first of my reports from SXSW Interactive 2007. No doubt, like last year, it‚Äôll take me another 10 months to get all these babies written up! In the meantime, here’s some other good coverage and commentary on this session: [...]