SXSWi: Can Social Networking Build Your Brand?

Not only is social networking a part of one of the projects that is funding part of my trip, this talk will be given by a guy that runs an online music label. Should be an interesting perspective.

Speaker: Jason Schwartz, Robber Baron Music

Joining the Conversation: Campari Case Study

Problems with the Campari campaign

Did They Connect?

How to Do It

Listening to the Conversation

Using Tea results

Using Technorati

User Generated Ads

Creating your own social site

Actually… pretty good talk. I can’t help but be skeptical about folks talking about using social media for marketing. But it was more than just making a MySpace page for your product. Showing how to listen and not just how to speak within social media was a nice twist that not enough people are talking about. Good job.

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