How to Help Corporate Transparency Grow

If I pushed the “community” aspect of this blog at all, I think it would be safe to say that the charter community member would be markitude, who has commented a few times on a series of posts. Not bad for someone I don’t actually know!

I was hanging around mark’s blog today and read a really nice piece he had on corporate transparency. One of the many great points that mark made was that as community members, we should not be hostile or critical of companies that actually take the time to listen to us, admit fault, improve their product or service, and be open about the whole process.

The online community, media included, should be mindful that it’s responses will serve to guide the future course of corporate communications. Tolerance and moderation support dialog and transparency. If the community responds derisively, no matter the tact taken, then the conventional wisdom of saying little to nothing apears more valid than ever as the appropriate strategy. Transparency is ironically, checked by the very people demanding it.

2 Comments

  1. On July 14th, 2007 at 9:36 am Mark said:

    Adam,

    Thanks for the plug. ; )

    I’d be very interested in your perspectives on community behavior as you go through this process with Batchblue.

  2. On July 15th, 2007 at 9:44 am Adam Darowski said:

    You can guarantee I’ll be talking about it here, Mark :)