(click image for larger view)
The above image is proof that more pageviews do not equal more discussion.
I blog for myself. My goal when crafting blog posts is not to get eyeballs. If I do get them, that’s fine. I don’t do SEO (beyond just having good code). I don’t name my posts to cater to search engines. I don’t have “digg this!” or “add to del.icio.us!” buttons every thirty pixels up and down the page.
I’ve had three posts that have generated… relatively considerable attention. I say relatively, because they are nowhere close to what an A-lister… or C-lister, would get on an average post (I’m guessing).
The first goes as far back as October of 2006. It was my first (seemingly harmless) post about Ella’s oat allergy. So far, that post has generated 39 comments, with another post about Ella getting seven more oat allergy-related comments.
Then there’s “The Blog is the New Resume”. That one hit Techmeme and sent quite a few visitors my way. That one has a whopping 63 comments, many of them coming from people writing their own blog posts on the subject and linking back. In fact, so much conversation was giong on that I posted a followup to push the discussion to the forefront. That post yielded another 31 comments.
Lastly came my most popular post ever. “Google Transit Comes Through: Best Customer Service EVER” was a goofy story about Google sending me a Superman cape after they put me through some hell. This post got me 20 comments, mostly trackbacks, along with 11 on the original post. Kind of a meager amount given the traffic for that post was FOURTEEN times my next most popular post (heck, even more than three times as much as my home page!).
Not only did the Google Transit post not generate as many comments, but the discussion for the oat allergy and blog as resume posts have been insightful and collaborative. The Google post is kind of like… oh, neat. And then you’re done with it. The other posts are topics that can resonate.
So, it’s not all about getting your blog posts in front of as many faces as possible. Get it in front of the right people, share a conversation, and learn from your readers. Your Technorati rank can wait.