Apple Makes Everyone Happy Regarding the iPhone Price Drop

Shortly after it was released, BatchBlue got me an iPhone. You know… gotta test the app. ;)

Yesterday, Apple had a special event in which they unveiled all new iPods, including the rather sick iPod Touch. It is an iPhone without the … er … phone.¬† If I hadn’t gotten an iPhone for work, this would have been the product I was waiting for. Since, besides SMS, the phone portion of the iPhone is what I use the least.

Apple also made another annoucement. The iPhone’s price was being chopped by $200. While price drops are usually welcomed with open arms, current iPhone owners absolutely went ballistic. I’ll admit, I was far less bent because it was a company device so it really didn’t come out of pocket. Plus, I’d say I’ve done at least $200 worth of testing on it, so it’s no big deal to me.

But others freaked. Hey, it’s the price of being an early adopter, right? Well, Steve got it right. In yet another open letter from Steve, he addressed the issue.

I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.

Emphasis is mine. I like that he starts right off by saying he read every single one. While it may or may not be exactly true, it still conveys they “man, I really didn’t expect this shitstorm, but you have my attention” angle.

The three observations boil down to:

  1. This is their chance to add as many users for the holiday season as possible. So, lowering the price will get many, many more users at this important time of year.
  2. Things change in tech quickly. If you’re always waiting for a price drop, you’ll be disappointed soon after every time.
  3. They need to do a better job of taking care of their early customers.

Whoa, what? Yeah, he said:

Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

So, the best part:

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple’s website next week. Stay tuned.

Well damn, that was well played by Mr. Jobs. You just picked up a new iWork customer (and will reap the benefits of the upgrade path).

And I still love my iPhone.

But I still friggin’ hate AT&T. My second bill was more effed up than the first one.

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