New to the Portfolio: Gustafer Yellowgold

I’ve got a new addition to the portfolio—and a cool story of how it got there. First of all, the project is a new website for Gustafer Yellowgold, a fictional character created by Morgan Taylor. Here’s a screenshot of the site:

Gustafer Yellowgold Screenshot

Let me say up front—the gorgeous illustrations were not done by me. They were done by Morgan. I just framed them with a nice new site. The illustrations come from the Gustafer Yellowgold DVDs. They are “moving books” (lightly animated illustrations) set to music recorded by Morgan and his band.

And it’s fantastic.

So, how did I become the new web guy for Gustafer Yellowgold? I was already a huge fan when I recorded my kids singing and dancing to the classic Gustafer track “Getting in a Treetop”. Of course, I YouTubed it:

Who happened to find this little movie on the internet? Why, Gustafer, of course! Actually, it was found by Rachel Loshak, who does booking and management for Gustafer (and also happens to be Morgan’s wife and an amazing singer/songwriter/bassist herself). From my YouTube profile, she ended up on my site, saw that I did web work, and asked me to give Gustafer a hand. It couldn’t have been easier. My kiddos are lead generation machines!

So, what did I do?

There’s plenty more to come, too.

This coming Sunday (October 24), I’ll finally get to meet Morgan and Rachel in person, as they’ll be performing at Club Passim in Cambridge, MA. You should come! (or at least try to win free tickets!)

Lastly, here are a few of our favorite songs:

Getting in a Treetop, the original…

Butterpond Lake, a great one from the most recent album…

Pinecone Lovely, I love hearing my little guy sing this…

And finally, Your Eel, the one we sing before bedtime…

Check out the site, and come on Sunday if you’re nearby!


  1. On October 19th, 2010 at 8:13 am Rachel Loshak said:

    Thanks Adam! We are over the moon to have you working with us – looking forward to meeting you and your family on Sunday, and to many cool website updates that we’ve always dreamed of! All the best, Rachel and Morgan.

  2. On October 19th, 2010 at 10:07 am Kate Brigham said:

    What a great story!

  3. On October 19th, 2010 at 12:32 pm Brian Pearl said:

    Definitely a great job…cool to read about a bit of the process…

  4. On March 16th, 2011 at 2:43 pm AC said:

    Great job with the conversion and update. I don’t understand why anyone would do a site in flash.